• Category: Finance
  • Release Date:
  • Current Version:
  • Adult Rating: 4+
  • Developer: ITC Financial Licenses, Inc.
  • Compatibility: Android
718 Ratings
$ 0

Serve App

HOW IT WORKS: • Quickly view your Available Balance without logging in to your account • View your transaction history • View information about your transactions by clicking on an individual transaction FEATURES: • Locate MoneyPass® ATMs • Set money aside with Reserve • Send money to your Subaccounts and see their transaction history ADD MONEY: • Add checks with your mobile phone • Add money to your Account from your bank account or debit card • Find cash reload locations near you on the go MANAGE MONEY: • Access your Direct Deposit information • Pay Bills TRUSTED BENEFITS: • Add offers to your Account and start saving on dining, shopping and more What is American Express Serve? Serve is a Full Service Prepaid Debit Account from American Express with no credit check, no minimum balance, and no hidden fees. You can use your American Express Serve Card in stores, online and at ATMs worldwide. With an Account, you can direct deposit your paycheck, government benefits and tax refund, pay bills and have access to 24/7 customer service. Visit us at for more information, including our Fee Chart.


Serve app screenshots

Serve app reviews

  • This was a great app 1/5

    By KirahNay418
    This was a great app however it keeps crashing please fix
  • Lies lies and more lies 1/5

    By David10381
    Now that serve has been bought by another company they are no longer posting direct deposits the same way. A coworker has rushcard and gets paid at 8pm. Serve on the other hand doesn’t pay you until 12am and sometimes it’s later. Their reps lie and say they post direct deposits when they get them. If that were actually the case I’d be getting my direct deposit much earlier as my coworker and I share the same employer and payroll. So effectively you are only getting paid 1 day early, when they advertise up to 2 days. The major problem, is that I don’t like being LIED to when it comes to finances. It makes me extremely uncomfortable. Representatives saying deposits post when they come in is an absolute lie as evidenced by my coworker getting his deposit 12 hours before me. The company that purchased serve also operated a failed prepaid card called myvanilla. I actually had this card and encountered direct deposit issues and closed the account. Serve’s support is non existent. And their customer service drones repeat the same information over and over. Do yourself a favor and open a real bank account so you don’t have to deal with the headaches.
  • Needs to be better 3/5

    By pyho
    Why is it that some of you app developers are not smart enough to make an app that doesn't delete my login credentials every time you push an update????? Whats the point of having touch access if your crap app isn't going to save my login credentials???? I don't want to hear that its for my security because that’s just an excuse when you don’t know what you’re doing! I also don’t want to hear that it can’t be done because I know better! I have NO ISSUES with my Bank of America, Home Depot, etc. apps when they update. My info is saved so I don’t have to be inconvenienced at an inappropriate time trying to login. Maybe if Amex cared more for their customers and spent some money (or got smarter app developers who care) on their app development the customer would have a better experience!
  • Love this Card 4/5

    By Trailwinder50
    Have used this card and app since google Pay Card discontinued. The ease of use is five stars. I have set up two sub accounts so I can send money to family members. To be able to transfer money from main account with a slide of the finger is scary easy. It’s instant. I like this feature better then Apple Pay as it works cross platform. iOS or android. Plus you get an actual card that most places accept. (Even in the rural area I live in). You can also add to your card via most Walmart stores. Just go to Service center with cash. Myself I prefer to tie to my bank. I can load up to $200.00 per twenty four hours in less then 20 seconds. Now that is pretty handy. You have the option for app to send you low balance alerts. You can also use app to lock any card on your account in case it gets lost. Easy as a flick of the finger. I was also surprised to see that New York State tax department offers to send your tax return direct deposit to an AMEX Serve account. You can set it up for direct deposits from a work place as well. You can also easily send money via email to anyone that has a serve card. I would give it five stars if I could have more then one bank account at a time registered to the app / account. And so far free service meaning NO FEES!!!
  • Trying 2/5

    By brendazitlaly6
    I’m trying to apply for a serve prepaid card but it does not let has failed after getting my information.. why does it need my social security and then it fails to send me my card someone this a fraud
  • Serve 2/5

    By andrrewwww23
    It won’t let pass the thing where u set up your pin ?
  • Need improvement 2/5

    By JCrum
    Needs to be updated to fit the screen of a iPhone X
  • Paid Earlier & Impossible to Overdraw 5/5

    By J Zo
    *GET REAL COMPLAINERS! This card and account is awesome for all ages: your young kids or son in college, a place to put cash if you’re saving, pay bills, in store purchases, people with credit struggles and great for people (me) that get into their overdraft too much, too often, when it comes to a checking account from an institution. Card- came personalized and quickly. I used the card that came with sign-up until mine arrived. Direct Deposit- I get paid late Wed. night while coworkers get paid Friday. App- user friendly and informative. Cash Deposit- run in CVS and deposit cash at no charge....guess what: CVS is open MORE days and LONGER HOURS than banks.
  • Junk 1/5

    By Michaelclarkuop
    It works fine for a day, then you have to retype all info to login. What's the purpose of remembering login in the app. And quick balance resets everyday. Absolute junk!!
  • -5 stars. 1/5

    By JaRuck19
    The app works fine however, I had an issue with the bill pay. I submitted two bill pays to a company from my serve account. I waited and waited and the “delivery” date past and the company I was trying to pay still had not received the payments. When I looked at the details of the transactions on the serve app, the account numbers listed were not the ones I sent the payments to. I called the serve number on the back of the card and was told they would transfer me to the dispute department. Someone picked up on the line and then disconnected it. So I called back. Went through the process again and was put on eternal hold. Hung up and called the company which I was trying to pay and conference called it. Finally got a person in the dispute department and he stated that they would put stop payments on both of the bill pay transactions and my money would show back up in my account in one business day. That was 2 days ago and still no money back in my account. I am afraid they scammed me. I am going to call the Attorney General’s office and see what they have to say.
  • No iPhone X compatibility 1/5

    By Awesomechineseboy
    Still no iPhone X compatibility after half a year
  • Good but can get way better 3/5

    By Chuck Norris big toe
    The app is good but it can improve a whole lot. It has the main functionality you need from a banking app. But, you guys really need to update the app to work the iPhone X. It’s been months since the release and still no support from the developer for the X. Actually it’s been 4 months since an update to the app. Which in a developer world is dinosaur years. Please update the app and fix the issues.
  • Very easy but... 5/5

    By ianraygwaps
    Your service is very good but please can you update it with face id in iphone x
  • Misleading and careless company 1/5

    By Indipooh hill
    I don't give them any stars I have been with this company for years and they care less about you or your money started out as a great company then started to slip in the cracks and stayed there. I wouldn't recommend this company to a dog let alone a human all thumbs down
  • Card number stolen in Bahamas 5/5

    By card number stolen in Bahamas
    Amex is great It was easy to get my money back. Went to Bahamas used the card on land. And yup they got me 30days later. They charged on Bahamas. New York and Florida the Amex emailed me right away. About the transactions and it took about 2 weeks but they gave me all my money back. I had this card for few years now and never no problem. Until Then but it was taken care of. I use this acct for everything more than a bank Great Card L. Hutton
  • Technical Difficulties. Still. 3/5

    By Vinduhl
    Been trying to send money to a friend who sent me a request. Still running into: “Due to technical difficulties we are unable to process your request at the moment. Please try again at a later time. We apologize for the inconvenience.” Same issue also on the website. So frustrating.
  • OK app 4/5

    By Fragdd
    It’s okay to use, easy and fast setup... They haven’t done an app update or a UI change ever since... there’s no iPhone X support so the app looks like crap. Is there going to be an update? Thanks, Serve Member
  • Force Closing 1/5

    By Badnewslav
    Every time I go to send or request money the app force closes. I have to then use the website which kind of defeats the purpose for the app right?
  • IPHONE X 3/5

    Please optimize this app for iPhone X, I do not have Touch ID I have Face ID.
  • Touch ID removed? 1/5

    By Rahhb Riley
    Where did the Touch ID feature go?!’s been long enough without Pay support. Every other debit card and credit card I have utilizes it. I know AmEx needs to offer different advantages for different cards but it’s 2018, it’s time.
  • Great simple app, no iPhone X support 3/5

    By iearmstrong11
    Simple app, works without fail and supports Face ID, but not the dimensions of the iPhone X?
  • Address Change via App 2/5

    By Swanknificent
    Just received my card not too long ago. FYI new members: it took well over 10 business days so anticipate later arrival (however, it was mid-December, holiday season that I ordered). Once I downloaded the app (after realizing there’s no real partnered ATMs around that I can use to avoid pesky fees) I try to connect my Wells Fargo debit card to make transfers. After entering the card info, you’re asked to revise & edit your home address if it doesn’t match that assigned to the card. FYI: Unless I’m overlooking something, there’s noway to edit your address when prompted to or anywhere else in the app!
  • Fustrating 3/5

    By Eveyone has my nicknames
    Every feature i try to use keeps saying technical difficulties other then that the app is ok mobile check load dosent work please fix a big inconvenience
  • Minor update 3/5

    Its a great complaints from me ONLY THING I WOULD CHANGE is being able to save emails...(it gets exhausting asking people for the email every time)
  • No Touch ID / Crashes 1/5

    By cbelmont0236
    iPhone 6 iOS 10.1.1, the latest app version and no option for Touch ID. Tech support for the mobile app say it's probably only for iPhone 6S and up. Makes no sense any Touch ID enabled device should be able to. Whenever I try to send money by selecting a contact stored in my phone, the app crashes. I have to manually enter a phone number or email address which makes the contact icon useless. Please update app.
  • Good, But.. 3/5

    By The Real Royal Tee
    You guys need to add a withdraw money to your other bank account feature. Every time I wanna transfer money to my other account I have to either open up Chrome or get on my computer and that shouldn't be the case.
  • Not iPhone X compatible 2/5

    By calmnty
    Please enable Face Recognition and integrate for iPhone X
  • Sad 1/5

    By Hotangel174
    After so long using the app it just stopped working.
  • Misleading Company 1/5

    By JJ Wrightz
    Been with these guys for 4 years. I Never had a problem up until the last 8 months where they fail to tell you that the same ATMs you use now have a fee to them. Do not lose or damage the card. When I first opened this card it took2 months to get the card. Now I need a new card 4 years later and they are charging me $20 to expedite when I’m already waited 10 business days like they asked. On top of that they closed my card to MAIL me a check. How are you going to mail me a check and also wait another 10 business days and I haven’t received the REPLACEMENT CARD. Asked them to refund it. Have to wait another 10 business days. Don’t trust these people. Don’t do business with them. Good for direct deposit but charge you for everything now. Use to be able to go into Wells Fargo do do Cash Advances. Nope. Not anymore. If you want fast direct deposits. This is the card but anything else you’re better with another one. Smh
  • I just love it! 5/5

    I just love it! I bought this card a couple of years ago to transfer money to my children and works like a charm. I don’t understand why people complain about this wonderful service. They need to learn how to use the smart stuff. Don’t you think?
  • Where's TouchID? 2/5

    By Felicia_E
    For quite some time I was able to login via TouchID but at some point that changed; I no longer see a TouchID option in settings. I'm not sure if it's the result of one of the updates but it was one of the most convenient features of this app. The lack of TouchID is why I'm only giving this app two stars.
  • After 6 Months? So Far, So Good 4/5

    By Johnny Curve74
    This card is amazing + it looks cool, what I love the most out this card is 1 I get my money around the same time every Thursday before payday, right around 5:30'ish, also you can send money to Walmart for friends, family or spouse which is pretty cool, a couple things I don't like it the "no cashback" feature & everyone doesn't accept American Express, other than that? Fine
  • Best feautures for the unbanked 5/5

    By Brandon Bowers
    If you ditched your bank for prepaid card, serve is the best. Has the best app ,best features, best fees.early DD is a plus! Stay away from netspend, greendot. Amex serve is the best
  • PLEASE FIX 1/5

    By King_Sh7
    My friend sent me money but I can’t accept it because it’s a mechanical issue. Please fix! 9-29-17
  • Wish there was more 3/5

    By Lorenemily
    I purchased it for my children and it truly is horrible the fees and having to physically use cash to reload pleass add the option of adding funds via app without another amex card. Thank you
  • Needs improvement 2/5

    By Britttn3y
    Touch ID constantly forgets that you set it up and you have to redo it quite often. It gets tedious having to do that. There needs to be a bug fix for that.
  • Apple wallet support 3/5

    By YohuszherFr1nedly
    Why won't it work in apple wallet
  • Trash 1/5

    By Jakehhunter
  • Please fix 3/5

    By Kila000
    For some reason now I can't see my transaction history and it just says technical difficulties please try again. Please fix ASAP! I used to love this app.
  • Update 3/5

    By Papieckco
    Updated the app now the transactions do not load all you see is "try again technical difficulties" Someone needs to try again with the update & have someone check the functionality before it's published 💯
  • What happened to touch-id? 2/5

    By samolapa
    One of the best things to happen to this app was the addition of touch-id support. However, about a week ago while trying to login the app crashed. Once I poened it again, touch-id was gone. Can't get it back at all. I've done everything, unisntalled the app, re-installed the app, nothing worked. I've lost the ability to use touch-id. And no it's not my phone, I have multiple apps that also use touch-id and they all work as they should. Worst part is that there's no support anywhere for the app. The link for App Support just takes you to the Serve website. Unreal.
  • DON'T DO IT!! 1/5

    By Happy it's great
    No one accepts this card and won't work with debit! Constantly putting holds on funds for days when companies say they aren't holding it. Customer service is horrible! Ive cancelled my card back to
  • Big Disappointment 1/5

    By timpc913
    If I could give it No Star I would, card needs a complete overhaul. Last time I was about to use it which was a year ago, I was told it was not valid because it didn't have a chip and it still doesn't nor is it on Apple Pay. What's going on Am Ex get with it?
  • THIEVES they STOLE all my money 1/5

    By h0o0bA
    They shut down my 2 prepared cards (serve and bluebird) for no real reason, and i was have in balance more than $2200, and they refused to send me back my money. Now i contact lawyer to sue them Get away from them, they are really THIEVES
  • Finally fixed the sub account activity bug 4/5

    By onyx-4
    Now I'm able to see my sub account activity and transactions. It's a great way to manage money for my child allowance.
  • Updates :( 3/5

    By meseahunt
    For the most part the app does most all it needs to do, the MOST frustrating part for me is that EVERY time there is an update ALL your previous personalized settings reverts back to the app initial settings!!!! So you have to sign in and set em all over AGAIN.....
  • Keeps crashing 1/5

    By Mannysister
    The app worked fine until last week, then stopped, it crashes at opening, so it has become unusable, too bad I can't leave no star.
  • Amazing! Truthfully advertised. 5/5

    By Brandi Lynn24
    Real quick- people really? Has our society become so spoiled and rude to give this app a one start because they can't remember their password? Well that's intense! Come on people. I love it. Its simple and informative. Easy to follow navigational layout to take you anywhere on the app you wish to go to. Thought it was awesome I had an extra $39 bucks just because I used the card. (this app shows you everything :))American express gives you .01% back on all purchases. No other card of mine does that with out being accompanied by other fees. I see articles online about this not being a debit account, some even say you can only use it for web purchases while others say only credit. I am here to tell you how I am now using this for literally all purchases in store and online. I pay bills, I cash my clients personal checks through the camera deposit, I even do a transfer from this account to my other debit and savings account. You have a routing and a checking number , not sure if most users know that but it does make it very easy having those numbers to pay your bills and do bank transfers.(all your information related to your serve card is on the app) I am very happy with american express and whoever made this app- bravo!
  • App is great easy to use people just slow 5/5

    By angel_coolin
    The app is simple and easy to use I love it I don't know why people giving it a bad rep. But I love it
  • No paste for password 1/5

    By probablywontusethis
    This is a major security anti-pattern. While the app itself might be ok, you have to set a short easy password to make it usable. Otherwise you are stuck typing in a complicated password every time.

Serve app comments


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