• Category: Finance
  • Release Date:
  • Current Version: 6.3.0
  • Adult Rating: 4+
  • Developer: HI Technology Corp
  • Compatibility: Android
  • Links: Google Play Store
1,243 Ratings
$ 0

Serve App

WHAT IS SERVE? Serve is a financial Account with no credit check, no minimum balance, and no hidden fees. With a suite of options to choose from, Serve allows you to handle your money with ease. Our Accounts give you tools to help you budget, flexibility to spend online or in stores, and many conveniences including easy access. Visit us at for more information HOW THE SERVE MOBILE APP WORKS: • Easily manage your Serve Account on the go, wherever you are! • Log into easily access your Available Balance and view the details of all your active and completed transactions MONEY IN: • View your Direct Deposit information • Easily add money directly on your mobile device using Mobile Check Capture • Request money from other Serve Cardholders MONEY OUT: • Send money to other Serve Cardholders • Use your Serve card to make purchases online or in-store BRANDS YOU CAN TRUST • Our partners American Express® and Visa® bring the reliability you need and the value you deserve • We work hard to keep your information and money safe and secure • Our 24/7 Customer Service representatives are there for you, day or night

Serve app screenshots

Serve app reviews

  • Save your time and money! 1/5

    By sayshashae
    Took 7 hours 5 calls to customer service (2 of those with management) and still don’t have the card activated! Most definitely not reliable!
  • Site rarely work 1/5

    By concerned cardholder
    There is NO WAY THAT ITS ALWAYS NOT WORKING this site should not be going out this much! Please this fix this ASAP
  • Risk vs Benefit 2/5

    By olearyl3
    This card is amazing to use for direct deposits, especially if you want your deposit early! That is the positive! The negatives are much longer. It is a “prepaid card” therefore many places do not accept it as a form of payment because it isn’t debit or credit. Although your paycheck goes on there and there’s a touring and account number, it’s still considered prepaid. You can not connect it to PLAID. American Express can be connected but not Serve. They should really fix this glitch as a lot of things use app to securely link your bank account. And this being my main account for deposits, it is important that the companies accessing my account see my payroll deposits. It is impossible to contact customer service. There is no chat feature, no email, only a phone number. When you call, it takes forever to get connected. The customer service is foreign and hard to understand. A lot of the times, they can’t help you with what you need either! There is no “pending deposit” notification. I can never tell if my deposit actually went to my account until it’s available, which is annoying. This is NOT accepted in Canada. Like…anywhere! I found that out when I went to get a hotel and they refused the card. I went to the ATM and it refused the card as well. I was then stuck in Canada without money! All of this needs attention and fixing from American Express if they’re going to continue to have their name and logo representing this card.
  • NOT working 1/5

    By facts🗣🗣
    Has not worked for a awhile I tried to open up the app numerous of times and it has the ‘ oops message(s)’ every time please fix this or give an option for an updated one!
  • App issues 2/5

    By GeeHB
    I recently have had issues with my app. I have an iPhone 11 and can’t view my account at all. If I use my iPad it fine. Well, for starters, I can’t carry my iPad all over the place. I need the app on my phone to work. HELP!
  • App ok but company is terrible 1/5

    By peeeved!
    The App works ok with very limited options which is indicative of this company not interested in serving its customers
  • Customer Service? There isn’t any. 1/5

    By JGets23
    I’ve funded my account with over three hundred fifty dollars to order an item online. As the result of an “error “ while entering my password, which there was no error on my behalf my account was locked. The website states “contact us” and provides 1-800-954-0559 as the contact number. I’ve tried this number countless times and only a busy signal is heard. I have no access to these funds, but they do which I’m sure they are investing and making money from funds that are not theirs to utilize. This is an intentional misleading act on the part of the company done surreptitiously so they are not held responsible.
  • Terrible 1/5

    By DoyinOyelaran
    Have not been able to logon to account on any device. This is truly now a horrible service. Reached customer service. They claimed to have released the lock on the account to no avail. Was once okay. It is now incredibly horrible.
  • Headache card 1/5

    By KARL.Pilot
    I have a balance in my card but I can not access my card and unable to view my balance. It is totally impossible to talk to a customer service. There is no way to call them or chat with them. And I don’t know how to transfer and use the balance in my card It is not recommended to have this card.
  • Can’t activate Card new i Just got with my name on it 1/5

    By hebrew54
    You making me activate more than one card so many empty in the mail I just have one card this is the only card supposed to be in my name end in (38939) expiration date 10/26-my name is Kelvin Scott-11-28-1968 serve American Express debit Please help
  • Worst customer service ever 1/5

    By MouthyMother
    This is by far, THE WORST prepaid debit card service EVER!!! When an issue comes up, you’re screwed! They do not respond to any emails and when you call, you’ll have to repeat the issue to everyone your call is transferred to, after waiting on the line for at least an hour each time and then, you’ll mysteriously get disconnected… Every time!
  • What happened??? 2/5

    By 3Qwerty70
    This app used to be pretty decent. I initially got it to transfer funds between my serve and 2 sub accounts held for my kids but as of the most recent update, I can’t transfer using the app. I have to go through the browser. And It seems like every update it gets a bit more cumbersome to use.
  • Used to be the simplest easiest to use app, no more 2/5

    By Dory in MN
    The interface makes it hard to transfer money between main and sub accounts, the main reason I had a prepaid account was for this. It doesn’t automatically select the account you hit “add money” from. Its drop downs are clunky. It doesn’t save information well. The interface became more confusing and doesn’t add any value. If I could go back to the old version I would in a heart beat. Now I use this because it is what I have to use. I had no easy way to send this feedback to the developers in the app (if there is a way I never found it) so instead I either had to “write a review” or “get support” from the App Store. I figure I should let others know
  • Very Basic 2/5

    By Bear in waiting
    You get what you pay for and if they charge you zero dollars then you can’t expect much service. As proof, their customer service is off-shore who are disinterested at best and clueless at worst. So don’t expect anything besides the very basic function of housing your funds and withdrawing them from an authorized ATM. But other stuff like sending them a stimulus check for deposit they will return it. You can try their InGo service for digital deposits but that sometimes doesn’t work either. I linked my Serve card to Apple Pay and it would decline every transaction even though swiping would work every time. Not the kind of experience you would expect from AMEX but I suppose this is their unwashed masses product. It’s ok but full of disappointment.
  • Can’t log in 1/5

    By Sophia Bodager
    Been trying to login to this new app update for MONTHS and this trash still doesn’t work, have to login through a browser. TRASH.
  • Horrible card!!! 1/5

    By Melissa8823
    The card gets locked every other time you try to use it where you have to call the company while your trying to make a purchase to get it unlocked they say security reasons always. They have been holding my money for over a week now when they claim it to hold it and release it as soon as they get notification it’s coming all lies. I was told it would be released on the September 25 was told it would be there the morning then by lunch then not until 10 pm at night and could never speak with a manger. Stay far away from this card.
  • Serves amazing awesome whatever word you need to hear :) 5/5

    By EthanIsaac13
    Original name was “iciest” “ not sure on the spelling but at&t turned me onto what is now called serve lol five stars if they knew me as well as they needed too :) thank you guys and girls for all the hard work!?!?!
  • I did love serve but none hubby and I can’t send each other $$$$ 2/5

    By GaMeSuXSNOW
    I can’t send money to my husbands card or vise versa This use to be the BEST THING about this Along with only a $1 a month unless more than $500 is put on But THE SENDING MONEY TO OTHER SERVE USERS IS MESSED UP ALWAYS SAYS TRY AGAIN LATER BUT NOTHING AND IT HAS BEEN THIS WAY FOR MONTHS I WAS HOPING YALL FIX IT BUT NEVER DID
  • Can’t press login 2/5

    By Aproblem!!
    there’s a lot of new issues amid this update one being that i can’t log in because the button stays grey
  • Login Issues 1/5

    By MissOrchid
    The past few weeks I have not been able to log onto the app. Face recognition doesn’t work anymore. I enter my password and sometimes it logins and sometimes it doesn’t. Haven’t had any issues before. Even the option to swipe to see my balance is not an option anymore. After my next check I’m canceling this card. Not worth this annoyance.
  • Transfer issue 1/5

    By Wozersssss123
    Ugggh I used to love this app on my iPhone but lately I can’t even do things such as transfer money or even link an account without it glitching
  • This company is a joke 1/5

    By JaviYari
    The card doesn't work every time i try to used it they charge me fees per using even that wasn’t working had to call support several times they sound like they don’t want to work there end up going to a ATM to take the money out and they end up charging like $8 so do not get this card if you don't want to waste money on fees and deal with issues every time you try to used the card.
  • Serves new app 1/5

    By stephAsiedu
    Horrible it’s just one word to describe it I definitely miss the old app it’s constantly messing up talking about it’s awkward yes very awkward that I can’t just use this app without it rebooting several times literally scan my face 10 times before opening the app and then doing it again….. I usually don’t rate apps even if the service is bad but this one is just horrible
  • Problem 1/5

    By ladyghost25
    The app DONT work!!
  • If I could leave 0 stars I would. 1/5

    By The1&OnlyChinaberry17
    4th review: 7/28/2021, stil experiencing the same issue. Now I don’t even have access to refunds to my account from store purchases. Goodbye Amex Serve. ✌️ Leaving yet another review. They updated the app within the last 3 days but claims it’s been 5. The FIRST issue with the app is still the same prior to the log in issue everyone was experiencing the last 30+ days. The functionality to remove/add a debit card to fund your account has been removed. I have the Cash Back version of Serve and ever since the 4/1/2021 major update they did to coincide with iOS 14.1.6, I can no longer use the app or the website to change which debit card I use to fund my serve account. It’s completely gone and I have to calm customer service, wait on hold, wait to be transferred to technical support to someone who can remove my existing debit card so I can use another one to fund my serve account. This is surreal. They said to wait until the next update for it to be fixed back on 4/1. Now we received the update and it’s still that issue.
  • Worst Upgrade Ever! 1/5

    By EzRyder67
    Serve had been my main Bank Account/Card for Several Years, I even had my Direct Deposit connected. Then I did the App Upgrade and it’s been a Nightmare every Since! I couldn’t connect my old card to my mobile account any longer, so I had to order a new one. On the old app I could set up a reserve account and put money in it, that’s gone. The New App has wayyyyyyyyy Less Features and is Not as User Friendly. The New App Is Sooooooo Bad I went back to a traditional bank, and I’m really almost to the point where, after years of being a loyal customer, about to get rid of Serve altogether.
  • Can’t login 1/5

    By wzm108it
    Why is it months later I still can’t login through the app? Using the same login that works on the website?!?! It just says something went wrong…

    By Clarisse Lough
    It is impossible to get through to a competent person associated with this company. Over a span of MONTHS I have been waiting to be issued a replacement card. I call and every time they say I have to validate my address. I ask to speak to a supervisor and the supervisor is of no assistance and hangs up on me. I call back and the associates say they can’t locate my account or it doesn’t exist. They keep me on hold for up to ten minutes and continue to have no answers. It is completely ridiculous to not be able to get any information from anyone in this company. I have my money stuck in an account that I can’t even access because it requires someone FROM the company to either send me a card, or give me online access. Completely pathetic. Do not recommend for a second. Do not waste your time.
  • Quality 2/5

    By Lance_L4J
    The app worked really well and really had no problems, and then when the update came the app just stopped working. I can never log in it continues to say “oops something went wrong try again” even after i deleted the app multiple times. So now if i want to check my balance i have to use the internet browser, no app usage…
  • The Best app ever 5/5

    By Slime😍🧟‍♂️
    This app is the best it help with lots of my transactions. And the American Express card is one of the best cards I ain’t gone like to y’all but y’all keep up the good work it’s all love over here ❤️
  • Problem logging in 1/5

    By Queenfan4life
    It wont let me log into my account onto the app at all
  • good before the major update 1/5

    By Nixe9328
    EDIT: Turns out serve was sold to a different company which explains the downhill track this app is on. Im getting a different service ASAP. the app worked perfectly fine before the update. Now, i can't even log in on the app, it just says something went wrong and i have to go to the website now to do anything. Horrible update. what a downgrade.
  • Awful 1/5

    By Jenn'sApple
    This app is now crap. What is wrong with the developers of this app? Their heads are stuck up their a…. Come on and get unstuck and make this app work.
  • If I could give 0 stars I would 1/5

    By walter muhplants
    Old versions of the app worked flawlessly. Whatever updates they rolled out I literally can never get into my account. And even when you reset password, the link bugs out and you’re back to square one. Whoever’s on the programming team needs firing.
  • Update: Poorly Designed 3/5

    By aarondanielsimons
    The app has been updated and I can now log in. It basically just looks like the mobile website, though.
  • Which is worse? 1/5

    By AmyGriMo
    I don’t know which is worse, Amex Developers for not being able to fix this app? OR the customer service from ‘who knows’?! The customer service reps are HORRIBLE, they’re rude and they don’t know ANYTHING. You’re better off googling your questions about why the app is not allowing you to login. The person on the phone has zero knowledge about the problems the app is having. Amex developers ought to be ashamed!! 2 months?? Really?
  • Killed the app! 1/5

    By Jack_Wish
    This app used to be so quick and easy. Required no thought from day one (previously). Never saw one update tear down an app so quickly. Oh my!
  • Liked the old version 2/5

    By mare1106
    You got a 2 on the new update not the old. You took away the Swype to check balances I thought it was great. The new version is more compliant but the old version was fine. Bring the swype back.
  • Not sure what is worse 1/5

    It’s bad enough that this app has stopped working but have you ever tried actually calling the customer support? You can spend 30 minutes verifying and re-verifying who you are as you get transferred down the chain of stupidity. The only thing they’re interested in doing is verifying your identity. Then you get some genius in a call center in the Philippines who literally cannot understand basic English. What happened to American Express?
  • No app access 1/5

    By Teeandrew12
    I have not been able to log into my app in almost 2 months, please fix this!!!!!
  • No update for iOS 14.6 1/5

    By mrsgreene2020
    It would be nice if I could log in to the app using ios 14.6 since the update dropped there has been no support for it. Only way I can log on to the app and do mobile deposit is on my husbands android
  • App stopped working 1/5

    By MsTGibbs25
    Whatever update you all did has the app not allowing me to log in got over a month now. If I can’t use the app I don’t need this card. It is very inconvenient to have to log in on the internet because I have to verify the device EVERYTIME. Fix it or I’m closing account and deleting app.
  • Why is the app not working? 2/5

    By lucielawlessss
    For a couple months now. Myself and the three other people on my account. Have not been able to login to the app. We can login to serve on Safari just fine. But what a pain!
  • Child care provider 1/5

    By lynnskidd
    This app does not work I always have to delete the app the download it again to receive my funds from someone go back to the old version it was more better thank u Debbielynn5
  • They lie about when they releases your money! 1/5

    By nicci00854
    I’ve called twice about my “pending” return of funds. First I was told it takes 2 days to reflect on my account, now after 5 days another representative tells me it takes up to 7 calendar days! So, what days aren’t on the calendar?! They lie to hold on to your money!
  • WTH 2/5

    By Chuck Dancer
    My original app was American Express Serve and then they changed it to just SERVE and ever since I have been having problems logging in to get my routing and account info for my direct deposit set up for my new job !! This so frustrating !! The customer rep tells me it’s an issue and that they shut the app down for maintenance without so much as an email or text to say that this may cause problem but they seem to take my money when I make a purchase. Of this persist I will just use another banking system.
  • Can’t sign in anymore 1/5

    By kday:)
    I don’t know what’s happening but they need to update this app. I can’t sign in did all the troubleshooting and still nothing. Really?
  • Does the app still work 1/5

    By Ansgar1100
    I had the app for years. Love it but every since the upgrade and the new change I can’t even login.
  • The runaround / APP Not Working 1/5

    By 614Naughtyboy
    This app is JUNK. I called 6 times an they asked me to delete the app an start over. Then they asked me to turn my phone off an reboot it. Then they asked me to go in my settings an manually change my time zone to something different. Last thing they ask me to screenshot the error message an e-mail it to them. After they open a case they closed the case the next day with No Help on fixing the problem. IF I CAN GIVE A NEGATIVE 5 STAR I Will…….